Required Skills & Qualifications:

• 3–5 years of proven experience managing social media for B2B brands, especially in SaaS or IT services targeting the US market.
• Demonstrated success in organic lead generation via social media.
• Strong copywriting and storytelling abilities tailored for B2B audiences.
• Proficiency in using design tools (Canva, Adobe Creative Suite, Figma) to create engaging visuals for posts.
• Hands-on experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics dashboards.
• Familiarity with B2B buyer personas and the customer decision-making journey.
• Strong understanding of LinkedIn as a lead gen tool, including content strategy, engagement tactics, and lead nurturing.
• Excellent project management and organizational skills.

Key Responsibilities:

• Develop and execute a B2B social media strategy focused on organic lead generation, brand visibility, and audience engagement across LinkedIn, Twitter, YouTube, and other relevant platforms.
• Create compelling organic content (posts, infographics, carousels, short videos) that speaks to the pain points and interests of US-based SaaS and IT buyers.
• Build and manage a social content calendar aligned with product launches, events, campaigns, and broader marketing goals.
• Engage directly with the community, respond to comments, and actively participate in relevant groups and industry conversations to nurture relationships and capture leads.
• Identify and implement strategies for organic audience growth, including hashtag strategy, influencer outreach, and content repurposing.
• Analyze performance metrics (engagement, followers, click-throughs, form submissions) to optimize campaigns for better organic conversion rates.
• Collaborate with content, SEO, and product marketing teams to align messaging and maximize content impact.
• Monitor trends in the SaaS/IT and B2B digital space to continuously innovate and refine social media tactics.

• 3–5 years of proven experience managing social media for B2B brands, especially in SaaS or IT services targeting the US market. • Demonstrated success in organic lead generation via social media. • Strong copywriting and storytelling abilities tailored for B2B audiences. • Proficiency in using design tools (Canva, Adobe Creative Suite, Figma) to create engaging visuals for posts. • Hands-on experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics dashboards.