Required Skills & Qualifications:

• 3–5 years of experience in B2C social media management, preferably for restaurants, cafes, or food-related brands targeting the US market.
• Proven experience creating Reels, TikToks, and visual-first campaigns that drive organic engagement and leads.
• Strong copywriting skills with the ability to write catchy, brand-aligned captions and CTAs.
• Skilled in content design tools (e.g., Canva, Photoshop, Illustrator) and basic video editing apps (e.g., InShot, CapCut, Premiere Rush).
• Strong understanding of Instagram and TikTok algorithms, hashtag strategy, and engagement growth tactics.
• Demonstrated success in growing a brand’s organic social following and lead generation funnel.
• Ability to s edit mobile-first content with a good eye for lighting, framing, and visual storytelling.
• Experience with analytics tools (e.g., Meta Insights, Instagram Analytics, Later, Buffer, or Hootsuite).

Key Responsibilities:

• Plan, create, and manage engaging content for platforms including Instagram, Facebook, TikTok, and YouTube, with a strong focus on Reels, short-form videos, and storytelling.
• Develop and implement a social media strategy focused on organic growth and lead generation (e.g., reservations, online orders, newsletter sign-ups, app installs).
• Create and maintain a content calendar that aligns with promotions, seasons, food trends, and holidays.
• Design visually appealing graphics and videos using tools like Canva, Adobe Creative Suite, or similar.
• Collaborate with chefs, operations teams, and photographers/videographers to capture behind-the-scenes content, menu highlights, and customer experiences.
• Respond to DMs, comments, and mentions to foster community engagement and build customer loyalty.
• Identify and engage with food influencers, bloggers, and UGC creators for organic collaborations.
• Track KPIs such as reach, engagement, saves, shares, growth rate, and conversions (e.g., link clicks, order inquiries) and adjust strategies accordingly.
• Stay up to date with social trends, platform updates, and competitor activity in the restaurant and food influencer space.

• 3–5 years of experience in B2C social media management, preferably for restaurants, cafes, or food-related brands targeting the US market. • Proven experience creating Reels, TikToks, and visual-first campaigns that drive organic engagement and leads. • Strong copywriting skills with the ability to write catchy, brand-aligned captions and CTAs. • Skilled in content design tools (e.g., Canva, Photoshop, Illustrator) and basic video editing apps (e.g., InShot, CapCut, Premiere Rush).