Get Free Trail
Claim Your Free Audit
Social Media Marketing Services

Social Media Marketing That Drives Leads & Conversions

Get expert social media marketing services designed to enhance audience engagement, amplify brand visibility, and convert followers into revenue-generating customers.

Varun Digital Media helps businesses dominate platforms like Facebook, Instagram, LinkedIn, and TikTok with strategic, action-oriented campaigns rooted in performance.

Get a Custom Quote
Contact Sales

What is Social Media Marketing?

Social media marketing is the strategic use of paid ads offered by social media platforms such as Instagram, LinkedIn, Facebook, TikTok, Pinterest, and Twitter (X) to connect with your audience, increase brand awareness , and drive customer acquisition.

Whether through organic engagement or paid social media marketing, it is a core digital channel for businesses across every stage of the funnel.

Why Social Media Marketing is Essential for Businesses

  • Reach Ideal Audience Daily
  • Build Brand Voice & Authority
  • Drive Sales with Social Ads
Social Media Marketing

Key Benefits of
Social Media Marketing Services

Maximize every scroll, like, and comment with data-driven social media strategies that convert attention into measurable business growth.

Data-driven Social Media Strategies
Brand Awareness & Visibility
  • Establish brand presence with consistent, on-brand visuals and messaging across platforms.
  • Run high-impact Instagram advertising services and Pinterest marketing to attract new audiences.
  • Dominate search and social visibility with a combined organic and paid social media marketing strategy.
Generate High-Quality Leads & Conversions
  • Launch Facebook advertising services with advanced targeting and retargeting features.
  • Use LinkedIn marketing for B2B to generate qualified leads from decision-makers.
  • Align CTAs and landing pages with custom social media marketing plans to close the loop.
Build Customer Loyalty & Community Engagement
  • Run interactive polls, giveaways, and community management initiatives to drive brand affinity.
  • Respond to inquiries and feedback in real time to enhance trust and brand reputation.
  • Leverage Snapchat marketing and TikTok collaborations to engage younger demographics authentically.

Industries We Serve

Our social media marketing services are customized to fit the needs of diverse sectors, ensuring tailored strategies for scalable growth.

image
E-commerce & DTC Brands

Promote product launches, drive seasonal sales, and reduce cart abandonment with Pinterest marketing, Instagram advertising services, and Facebook retargeting.

image
SaaS & B2B Tech

Boost demo requests and MQLs with LinkedIn advertising services and long-form content promotion. Our experts align messaging with complex sales funnels.

image
Health & Wellness

Build community engagement and patient trust with video storytelling, Instagram marketing services, and influencer-led wellness campaigns.

image
Education & Online Learning

Promote course enrollments and student engagement through targeted YouTube video marketing services, TikTok challenges, and lead gen ads.

image
Finance & Real Estate

Deliver educational content and generate investor/buyer leads with Facebook Advertising Services and carousel ad strategies.

image
Local & Franchise Businesses

Increase walk-ins and bookings through localized Facebook ads, map pins, and Twitter (X) advertising services to dominate community feeds.

image
Agencies & Professional Services

Position your brand as an industry authority with high-impact LinkedIn marketing for B2B and expert-led social media webinars.

Our Social Media Marketing Services

From content creation to campaign execution, we provide end-to-end social media marketing services customized to your goals, audience, and industry.

Social Media Strategy & Competitive Research
  • Build a data-backed social media strategy aligned with buyer personas and market trends.
  • Analyze platform-specific competitor activity and audience behavior.
  • Align your funnel with conversion-driven, platform-specific campaigns.
Organic Social Media Management
  • Develop weekly content calendars and schedules across platforms.
  • Deliver platform-optimized posts, including stories, reels, carousels, and videos.
  • Manage DMs, comments, and reviews as part of social media marketing management services.
Paid Social Media Advertising
  • Launch and optimize social media advertising campaigns across Instagram, Facebook, LinkedIn, Twitter (X), and TikTok.
  • Set up ad accounts and implement budget optimization for maximum ROI.
  • Run dynamic retargeting campaigns, lookalike audience targeting, and real-time bid adjustments.
A/B Testing & Performance Optimization
  • Conduct A/B testing for ad creatives, headlines, CTAs, and audience targeting. Analyze ad-level and platform-wide performance metrics across all campaigns.
  • Continuously refine paid social media campaign strategy to maximize ROI.
Custom Content Creation & Visual Branding
  • Create scroll-stopping visuals, branded assets, and storyboards for each platform.
  • Produce videos, animated reels, and dynamic carousels for Instagram, Pinterest, and TikTok.
  • Write optimized social media captions that encourage clicks, saves, and shares.
Video Ads and Story Ads Creation
  • Design short-form video ads, YouTube bumpers, and vertical story formats for higher engagement.
  • Align creative with each platform’s visual tone and audience behavior.
  • Integrate storytelling frameworks to boost video completion and click-through rates.
Campaign Management Across Platforms
  • Run, monitor, and optimize campaigns across Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and Pinterest.
  • Centralize campaign execution using cross-platform management dashboards.
  • Maintain consistency in brand messaging while adjusting formats per platform standards.
Influencer Marketing & Brand Collaborations
  • Identify, vet, and collaborate with influencers aligned with your brand.
  • Launch high-engagement influencer campaigns on Instagram and TikTok.
  • Track influencer ROI with UTM parameters, coupon codes, and post engagement metrics.
Community Engagement & Online Reputation Management
  • Monitor brand mentions and respond to audience interactions.
  • Manage reviews, public relations issues, and crisis communications.
  • Build trust through proactive engagement and audience nurturing.
Cross-Platform Retargeting & Integration
  • Deploy retargeting flows across Facebook, Google, and LinkedIn based on engagement and funnel stage.
  • Sync campaign performance with CRM platforms for automated scoring and lead nurturing.
  • Use advanced tracking scripts for pixel and conversion API data alignment
Analytics and ROI Reporting
  • Monitor campaign KPIs, including engagement, reach, CTR, ROAS, and conversions.
  • Provide weekly and monthly dashboards via Looker Studio, Meta Suite, and third-party platforms.
  • Recommend optimization actions based on attribution modeling and funnel analytics.
Customized SM Marketing Services

Platforms We Specialize In

Our social media marketing experts craft platform-specific strategies tailored for business outcomes across all major channels

image
image

Facebook Advertising Services

  • Run high-converting Facebook ad campaigns with precise audience targeting.
  • Leverage Facebook’s lookalike and custom audiences for superior reach and ROI.
  • Engage followers with interactive content, contests, and boosted posts.
image
image

Instagram Marketing Services

  • Launch engaging Instagram advertising services, including reels, carousels, and stories.
  • Use hashtags, influencer collaborations, and branded visuals to build a community.
  • Create visual-first campaigns that convert scrollers into loyal buyers.
image
image

LinkedIn Marketing for B2B

  • Position your brand as a thought leader with tailored LinkedIn advertising services.
  • Generate MQLs using InMail ads, carousel content, and industry-specific posts.
  • Align content with buyer journeys for B2B pipeline growth.
image
image

TikTok Advertising Services

  • Tap into trends and viral audio with a custom TikTok marketing strategy.
  • Use influencer-driven, short-form video ads to increase brand discoverability.
  • Target Gen Z and younger demographics with native-style creatives.
image
image

Twitter (X) Advertising Services

  • Engage with trending topics, hashtags, and live moments in real time.
  • Run Twitter (X) advertising services for awareness, traffic, and engagement goals.
  • Monitor brand sentiment and audience conversations for quick pivots.
image
image

Pinterest Marketing

  • Drive product discovery through curated boards and Pinterest ads.
  • Ideal for eCommerce and D2C brands focused on visual storytelling.
  • Optimize pins for search, trend timing, and shoppable CTAs.
image
image

YouTube Video Marketing Services

  • Launch skippable and non-skippable ads aligned with search behavior.
  • Produce educational, product-focused, and testimonial video content.
  • Increase brand recall and watch time with SEO-friendly video titles and tags.
image
image
Facebook Advertising Services
  • Run high-converting Facebook ad campaigns with precise audience targeting.
  • Leverage Facebook’s lookalike and custom audiences for superior reach and ROI.
  • Engage followers with interactive content, contests, and boosted posts.
image
image
Instagram Marketing Services
  • Launch engaging Instagram advertising services, including reels, carousels, and stories.
  • Use hashtags, influencer collaborations, and branded visuals to build a community.
  • Create visual-first campaigns that convert scrollers into loyal buyers.
image
image
LinkedIn Marketing for B2B
  • Position your brand as a thought leader with tailored LinkedIn advertising services.
  • Generate MQLs using InMail ads, carousel content, and industry-specific posts.
  • Align content with buyer journeys for B2B pipeline growth.
image
image
TikTok Advertising Services
  • Tap into trends and viral audio with a custom TikTok marketing strategy.
  • Use influencer-driven, short-form video ads to increase brand discoverability.
  • Target Gen Z and younger demographics with native-style creatives.
image
image
Twitter (X) Advertising Services
  • Engage with trending topics, hashtags, and live moments in real time.
  • Run Twitter (X) advertising services for awareness, traffic, and engagement goals.
  • Monitor brand sentiment and audience conversations for quick pivots.
image
image
Pinterest Marketing
  • Drive product discovery through curated boards and Pinterest ads.
  • Ideal for eCommerce and D2C brands focused on visual storytelling.
  • Optimize pins for search, trend timing, and shoppable CTAs.
image
image
YouTube Video Marketing Services
  • Launch skippable and non-skippable ads aligned with search behavior.
  • Produce educational, product-focused, and testimonial video content.
  • Increase brand recall and watch time with SEO-friendly video titles and tags.

Social Media Marketing Process

Why Choose Varun Digital Media for Social Media Marketing?

We go beyond post-scheduling. Our campaigns are backed by AI, powered by strategy, and built to scale.

Data-Driven Campaign Execution

Enhancing consumer trust & brand perception

No guesswork — only measurable outcomes and continuous growth.

Certified Social Media Experts

Our team includes platform-specific specialists for Instagram marketing, LinkedIn lead gen, and TikTok growth.

Each strategist brings real-world brand and campaign experience.

Seamless Cross-Channel Integration

Your social media campaigns sync with your SEO, email marketing, and paid media for maximum funnel impact.

Automate retargeting flows, lead nurturing, and CRM scoring.

Transparent Reporting & Client Access

Get access to custom dashboards and monthly reports with full performance breakdowns.

No jargon, just the metrics that matter to your business.

AI-Enhanced Optimization

We use AI tools to optimize send times, ad placements, and audience targeting.

Expect faster testing cycles and smarter campaign pivots.

Get Started with High-Performance Social Media Marketing Today with Varun Digital Media!

Call us or email us for more details!
Detailed SMM Services

Pricing for Social Media Marketing Services

We offer flexible pricing designed for growth — whether you’re scaling a local brand or expanding globally.

Custom Pricing Based on Business Needs
  • Reach Ideal Audience Daily
  • Build Brand Voice & Authority
  • Drive Sales with Social Ads
Factors That Affect Pricing
  • Number of platforms managed and ad spend
  • Type of content and creative requirements
  • Audience targeting complexity and campaign frequency
  • Influencer marketing needs and vertical-specific planning
SMM Pricing & Plans
Client Testimonials

What Our Clients Say

image
image

“Finally, a Social Media Marketing Agency That Understands ROI!”

“Before working with Varun Digital Media, we were pouring money into ads without seeing real engagement. Their paid social media marketing strategy turned things around. We now get consistent conversions and real community interaction — without overspending.”

Jenna Harper Co-Founder, StyleMint Apparel

“From Inconsistent Posting to Consistent Growth”

“Our in-house team couldn’t keep up with posting, and it showed in our declining reach. Varun Digital Media took over with a structured content calendar, sharp creatives, and real-time engagement. Our brand visibility doubled in just 6 weeks.”

Tyson Reed Marketing Manager, GroveTech Innovations

“LinkedIn Ads That Actually Deliver Leads”

“We’ve worked with multiple social media marketing experts, but no one nailed our B2B targeting like Varun Digital Media did. Their LinkedIn advertising services gave us a 4x increase in qualified leads, especially from the SaaS and finance sectors.”

Natalie Rhodes VP of Sales, CloudXera
JH
TR
NR

Frequently Asked Questions

Social media marketing (SMM) is a strategy that uses platforms like Facebook, Instagram, LinkedIn, and TikTok to promote brands, build customer engagement, and drive traffic and sales.

These services include strategy development, content creation, account management, paid advertising, influencer campaigns, and performance analytics tailored to each social channel.

Costs vary depending on platforms managed, ad spend, creative needs, and engagement scope. Basic plans start around $800/month; advanced campaigns and influencer strategies are priced separately.

It enhances brand visibility, builds audience trust, boosts website traffic, and enables precise targeting — delivering ROI faster than many traditional marketing channels.

Start with a clear strategy, create engaging content, invest in paid ads , engage with your audience, and continuously optimize performance based on analytics.

We work with eCommerce, B2B SaaS, healthcare, real estate, education, and agencies — each with custom social media marketing plans aligned to industry behavior.

Short-form video (TikTok/Instagram Reels), influencer collaborations, AI-driven targeting, community building, and shoppable content are dominating 2025 strategies.

We use tools like Buffer, Sprout Social, Meta Business Suite, Hootsuite, and AI-powered platforms for planning, publishing, analytics, and automation.