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Vitel Global Case Studies

Data-Driven SEO That
Accelerates Global Lead Growth

Reach U.S. and global buyers with NLP-optimized content, structured data, and predictive keyword targeting.

Our AI-first & Data-Driven SEO strategy helped Vitel Global grow qualified leads by 925% and drastically improve organic visibility across international markets.

Client Overview

Vitel Global is a UCaaS provider delivering VoIP solutions for enterprises worldwide. Despite a strong offering, their online visibility
was poor in target markets like the U.S. and U.K. We applied a multi-pronged, AI-powered & Data-Driven SEO strategy
that addressed localization, crawlability, content structure, and predictive trends to rapidly scale lead generation.

Industry

Cloud-Based Business Phone & UCaaS Services

Location

Global (Headquartered in India & U.S & international markets)

Engagement Period

May 2024 – May 2025

Services

The Challenge

  • No localized English messaging

  • Poor site structure and navigation

  • Low global visibility

  • Technical SEO issues

  • No keyword targeting strategy

  • Weak value messaging

  • Slow performance and browser issues

Goals

  • Localize tone and UX for the U.S. and English-speaking audience

  • Increase organic traffic and clicks in global search engines

  • Resolve technical issues impacting SEO performance

  • Build a predictive keyword map for scaling across markets

  • Redesign website navigation and forms for conversion

  • Implement ongoing SEO tracking via GA4 and Search Console

  • Boost high-intent lead generation through improved content and structure

Strategy: Advanced & AI-Driven SEO

We deployed a full-stack SEO plan powered by AI, automation, and structured optimization. Every layer-from crawl
depth to keyword prediction-was aligned for international scalability.

Technical SEO Foundation

  • Full audit using Ubersuggest and Semrush
  • Fixed all the technical SEO issues
  • Fixed indexing, mobile responsiveness, CLS & LCP scores
  • Eliminated crawl errors, unnecessary redirects, and orphaned pages
  • Submitted structured sitemap and robots.txt to GSC
Technical SEO Foundation
Source:

Ubersuggest

Programmatic SEO

  • Created 350+ landing pages dynamically targeting queries like “California phone number”
  • Built templates to scale keyword-based pages by service, city, and use case
Programmatic SEO
Source:

Google

Answer Engine Optimization (AEO)

  • Structured content using Q&A, listicles, and direct-answer formats
  • Won visibility in Google “People Also Ask” and featured snippets
Answer Engine Optimization (AEO)
Source:

Google

Generative Engine Optimization (GEO)

  • Implemented llms.txt for generative AI visibility
  • Enhanced structured data to support Google SGE, ChatGPT plugins, and Bing Copilot
Generative Engine Optimization (GEO)
Source:

ChatGPT

AI-Based Content Optimization

  • Used NLP models to improve meta tags, content scoring, and keyword context
  • Enhanced content readability for U.S. and global audiences
AI-Based Content Optimization
Source:

Surferseo

Predictive Analysis

  • Leveraged machine learning to detect rising keyword trends
  • Identified gaps in intent and future-proofed content based on search behavior
Predictive Analysis
Source:

Ubersuggest

UX Improvements & AI Carebots

  • Added chatbot-based CTAs for real-time assistance and lead generation
  • Improved form layouts with multi-step logic and personalized prompts
  • Boosted engagement by resolving mobile UI inconsistencies
UX Improvements & AI Carebots
Source:

Vitel Global

Local SEO

  • Optimized for high-intent local search queries to increase regional visibility
  • Enhanced Google Business Profile (GBP) for better engagement and credibility
  • Improved Google Maps rankings through schema, local backlinks, and consistent NAP
Local SEO
Source:

Google

Conversion Rate Optimization (CRO)

  • Redesigned forms and CTAs to reduce friction and increase lead submissions
  • Introduced multi-step forms and sticky CTAs to capture user intent effectively
  • Analyzed user behavior with heatmaps and session tracking to refine UX flow
Conversion Rate Optimization (CRO)
Source:

Google

Source:

Ubersuggest

Technical SEO Foundation
Technical SEO Foundation
  • Full audit using Ubersuggest and Semrush
  • Fixed all the technical SEO issues
  • Fixed indexing, mobile responsiveness, CLS & LCP scores
  • Eliminated crawl errors, unnecessary redirects, and orphaned pages
  • Submitted structured sitemap and robots.txt to GSC
Get started
Source:

Google

Programmatic SEO
Programmatic SEO
  • Created 350+ landing pages dynamically targeting queries like “California phone number”
  • Built templates to scale keyword-based pages by service, city, and use case
Get started
Source:

Google

Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO)
  • Structured content using Q&A, listicles, and direct-answer formats
  • Won visibility in Google “People Also Ask” and featured snippets
Get started
Source:

ChatGPT

Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO)
  • Implemented llms.txt for generative AI visibility
  • Enhanced structured data to support Google SGE, ChatGPT plugins, and Bing Copilot
Get started
Source:

Surferseo

AI-Based Content Optimization
AI-Based Content Optimization
  • Used NLP models to improve meta tags, content scoring, and keyword context
  • Enhanced content readability for U.S. and global audiences
Get started
Source:

Ubersuggest

Predictive Analysis
Predictive Analysis
  • Leveraged machine learning to detect rising keyword trends
  • Identified gaps in intent and future-proofed content based on search behavior
Get started
Source:

Vitel Global

UX Improvements & AI Carebots
UX Improvements & AI Carebots
  • Added chatbot-based CTAs for real-time assistance and lead generation
  • Improved form layouts with multi-step logic and personalized prompts
  • Boosted engagement by resolving mobile UI inconsistencies
Get started
Source:

Google

Local SEO
ALocal SEO
  • Optimized for high-intent local search queries to increase regional visibility
  • Enhanced Google Business Profile (GBP) for better engagement and credibility
  • Improved Google Maps rankings through schema, local backlinks, and consistent NAP
Get started
Source:

Google

Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO)
  • Redesigned forms and CTAs to reduce friction and increase lead submissions
  • Introduced multi-step forms and sticky CTAs to capture user intent effectively
  • Analyzed user behavior with heatmaps and session tracking to refine UX flow
Get started

Our Projects

A showcase of the results we’ve delivered across channels through strategic digital solutions. We partnered with Vitel Global to overhaul their digital presence using a powerful blend of AI-powered SEO, programmatic content, and predictive keyword mapping. The result? A 925% surge in lead generation, 432% growth in search impressions, and top rankings across global markets

Results & Impact

Our 360° SEO strategy-blending foundational SEO, advanced techniques, and cutting-edge AI-delivered measurable
and lasting impact across every stage of the digital funnel.

This full-spectrum SEO transformation positioned Vitel Global for sustainable growth across U.S. and global search landscapes.

Organic Traffic Growth

Organic Sessions
+131%

From 53,882 to 124,547
Sessions

Clicks
+107%

From 31,500 to 65,351 Clicks

Impressions
+432%

From 9,524,108 to 50,654,832

Avg. Ranking
+74%

From 18.4 to 10.6 Rank

Leads Generated
+925%

From 269 to 2,757 Leads

MY
★★★★★

"Partnering with Varun Digital Media has been a turning point for our digital growth. Their AI-powered, data-driven SEO strategy gave us more than just better rankings-it brought us results we can see every day. We’re now getting consistent inbound leads from the U.S. and global markets, and the volume keeps growing. Their advanced 360° SEO approach helped us improve visibility across search, voice, and even AI-driven platforms. It’s rare to find a team that understands both the technical side of SEO and the business side of scaling leads-and Varun’s team delivers on both."

Mukesh Yadav
CTO, Vitel Global

Tools & Platforms Used

Ubersuggest
Semrush
Google Analytics 4 (GA4)
Google Search Console
Microsoft Clarity
Hubspot
Microsoft Clarity
Surfer SEO

Case Studies

Behind every business challenge is an opportunity for transformation. Our case studies reveal how we partnered with clients to solve real problems - deploying cloud communication for Vitel Global, enabling online property engagement for Lovi-Groups, and building a high-performance ordering system for a fast-paced cloud kitchen in Manchester. See how we turn ideas into impact.

San Diego Website
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UCaaS SaaS provider boosted global visibility using AI-powered SEO, programmatic pages, and structured content strategies.

Los Angeles Fitness
Real Estate
Luxury Apartments

Performance marketing campaign for luxury flats using buyer personas, geo-targeting, and USP-driven creatives across social ads.

San Jose AI Startup
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F&B (Restaurant)

Cultural marketing campaign using regional humor, meme ads, and IPL discounts to 10× daily food delivery orders.

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