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Lovi Groups Case Studies
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  • Lovi Groups Case Studies

548 Qualified Leads for Luxury
Apartment Project in the U.S.

A U.S.-based luxury apartment developer partnered with Varun Digital Media to generate high-intent
buyer leads for premium residential communities in two high-demand neighborhoods. Through
persona-based targeting, USP-driven creatives, and hyperlocal social campaigns, we delivered
548+ leads at industry-leading CPLs.

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Client Overview

The client was launching two upscale apartment communities and needed a digital strategy that reached affluent homebuyers, tech professionals, and families. Our goal was to generate qualified leads while keeping CPL under $15-without compromising message quality or volume.

Industry

Real Estate (Luxury Residential Apartments)

Location

United States (2 Metro Submarkets)

Engagement Period:

3-Month Campaign

Services

FB & Instagram Ad Campaigns

Hyperlocal Geo Targeting

Buyer Persona Segmentation

Competitor Benchmarking

Ad Copywriting & Creative Strategy

The Challenge

  • High cost-per-lead (CPL) with low return on qualified traffic

  • Generic messaging failed to connect with high-intent buyers

  • Campaigns lacked emotional relevance and lifestyle alignment

  • No use of buyer intent signals or interest-based segmentation

  • Location-specific messaging was missing from previous ads

  • Needed refined buyer personas and sharper creative direction

  • Underutilized the potential of hyperlocal performance marketing

Goals

  • Generate high-intent buyer leads for two luxury apartment communities

  • Reach target audiences including professionals, couples, and first-time buyers

  • Maintain CPL (Cost Per Lead) below $15 while scaling volume

  • Showcase lifestyle-driven USPs like gated communities, walkability, and amenities

  • Position the properties competitively within their local submarkets

Campaign Strategy

Our Strategy We combined hyperlocal targeting with lifestyle-driven messaging to generate high-quality leads at scale.
Our full-funnel strategy blended persona segmentation, creative testing, and real-time optimization to drive measurable results.

Campaign Strategy

We deployed a precision-led campaign strategy focused on geo relevance, emotional resonance, and cost efficiency. Each element—from targeting to creative direction—was designed to convert interest into high-quality leads.

  • Focused on ROI-first planning to balance CPL and lead quality
  • Used performance sprints to quickly test and scale winning ad sets
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Campaign Strategy

Buyer Persona Ads

Created audience-specific creatives for newlyweds, doctors, lawyers, and remote-working professionals. Messaging was personalized to match each group’s lifestyle, motivations, and buying behaviors.

  • Designed visuals and headlines based on each persona’s aspirations
  • Applied demographic filters to align ads with profession, age, and intent
Get Started
Buyer Persona Ads

Geo Targeting

Hyperlocal campaigns were launched within a 10-mile radius of both property locations. Ads dynamically reflected neighborhood names and proximity benefits for local relevance.

  • Focused spend on ZIP-code specific segments with home-search intent
  • Increased ad frequency during peak mobile use and commute times
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Geo Targeting

USP-Driven Creatives

Ads emphasized gated community features, premium amenities, and neighborhood advantages. Visuals and copy highlighted exclusivity, security, and lifestyle convenience.

  • Highlighted unique features like smart home integration and fitness centers
  • Used carousel and video formats for high-impact visual storytelling
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USP-Driven Creatives

Competitor Benchmarking

Analyzed top real estate competitors in the target regions to refine positioning. Developed ad angles that showcased stronger value and elevated brand appeal.

  • Studied ad creatives, pricing, and messaging of nearby builders
  • Crafted brand narratives focused on long-term lifestyle benefits
Get Started
Competitor Benchmarking
Campaign Strategy
Campaign Strategy

We deployed a precision-led campaign strategy focused on geo relevance, emotional resonance, and cost efficiency. Each element—from targeting to creative direction—was designed to convert interest into high-quality leads.

  • Focused on ROI-first planning to balance CPL and lead quality
  • Used performance sprints to quickly test and scale winning ad sets
Get started
Buyer Persona Ads
Buyer Persona Ads

Created audience-specific creatives for newlyweds, doctors, lawyers, and remote-working professionals. Messaging was personalized to match each group’s lifestyle, motivations, and buying behaviors.

  • Designed visuals and headlines based on each persona’s aspirations
  • Applied demographic filters to align ads with profession, age, and intent
Get started
Geo Targeting
Geo Targeting

Hyperlocal campaigns were launched within a 10-mile radius of both property locations. Ads dynamically reflected neighborhood names and proximity benefits for local relevance.

  • Focused spend on ZIP-code specific segments with home-search intent
  • Increased ad frequency during peak mobile use and commute times
Get started
USP-Driven Creatives
USP-Driven Creatives

Ads emphasized gated community features, premium amenities, and neighborhood advantages. Visuals and copy highlighted exclusivity, security, and lifestyle convenience.

  • Highlighted unique features like smart home integration and fitness centers
  • Used carousel and video formats for high-impact visual storytelling
Get started
Competitor Benchmarking
Competitor Benchmarking

Analyzed top real estate competitors in the target regions to refine positioning. Developed ad angles that showcased stronger value and elevated brand appeal.

  • Studied ad creatives, pricing, and messaging of nearby builders
  • Crafted brand narratives focused on long-term lifestyle benefits
Get started

Results & Impact

Property A Campaign
385

leads @ $11.60 CPL

Property B
Campaign
163

leads @ $8.20 CPL

Total Ad
Spend
$575

(approx.) for 548 leads

Lead Quality
40%+

follow-up rate by the
client’s sales team

SK
★★★★★

"Working with Varun Digital Media was a great experience for our real estate team. They really understood what we were looking for and created campaigns that connected with the right people. The team was proactive, easy to work with, and always focused on getting results. We saw a clear improvement in the quality of inquiries and overall interest in our properties. I’d definitely recommend them to anyone looking to promote their real estate projects the right way."

Santosh Kumar Pathuri
CTO, Lovi Groups

Tools & Platforms Used

Meta Ads Manager
Canva and Adobe Photoshop
Google Analytics & Meta Pixel
Hotjar (User Behavior Insights)
Competitor Research via SimilarWeb & Meta Ad Library

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