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Manchester Restaurant Case Studies
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10X Order Growth for a Restaurant in Manchester USA

A Manchester-based restaurant partnered with Varun Digital Media to scale their daily orders
from 5-9 to 50-60 using cultural storytelling, geo-targeted social ads, meme marketing, and
seasonal offers. This high-impact campaign connected directly with the South Asian diaspora
through humor, nostalgia, and occasion-based promotions.

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Client Overview

Despite serving authentic and high-quality Indian food, the client struggled to generate consistent order volume. They lacked brand
visibility and emotional connection with the South Asian diaspora. Our culturally-aligned digital strategy helped them
break through the noise and achieve over 1,000% growth in just six weeks.

Industry

Food & Beverage (Delivery-Only, Indian Cuisine)

Location

Manchester, United States

Engagement Period:

6-Week Sprint Campaign

Services

Facebook & Instagram Ads

Regional & Cultural Campaigns

Video Content & Meme Marketing

Geo Targeting
(10 km radius)

IPL/Game-Day Promotions

The Challenge

  • Low brand visibility and weak customer engagement

  • Only 5-9 daily orders despite strong product quality

  • No cultural or community-based content strategy

  • Missed seasonal and event-based marketing opportunities (e.g. IPL, festivals)

  • Lack of tailored messaging for diaspora audiences in Manchester

Goals

  • Increase daily order volume from under 10 to over 50 per day

  • Build brand affinity with the South Asian food-loving community

  • Expand social reach and drive virality via meme-based content

  • Use humor, nostalgia, and cultural moments to drive engagement

  • Improve conversion rates through better ad design and targeting

Our Strategy

Our Strategy We built a multi-touchpoint campaign that used storytelling, humor, and
geo-relevance to emotionally connect with the target audience.

Campaign Strategy

Created a layered media plan focused on cultural triggers and peak ordering windows.

  • Used daily ad rotations to match lunch, dinner, and game-time appetites
  • Balanced offer-led ads with engagement-first storytelling content
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Campaign Strategy

Cultural Creatives & Persona Targeting

Created food cravings through Telugu and Hyderabadi-themed memes and videos.

  • Targeted NRIs, students, IT professionals, and South Asian families
  • Used language, references, and humor that resonated with diaspora groups
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Cultural Creatives & Persona Targeting

Geo Targeting

Ran tightly geo-fenced ads within a 10 km delivery radius of the kitchen.

  • Focused budget around dense Indian community neighborhoods in Manchester
  • Increased impressions and reach during IPL matches and festivals
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Geo Targeting

Seasonal & Event-Based Offers

Launched limited-time discounts during IPL games and Indian festivals.

  • Created urgency-driven creatives for weekends and match days
  • Boosted conversions with short-term offers and free delivery codes
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Seasonal & Event-Based Offers

Meme Marketing & Video Content

Deployed culturally relevant meme videos and regional joke formats.

  • Shared widely in Indian WhatsApp & Facebook groups across Manchester
  • Increased shareability and organic engagement through humor
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Meme Marketing & Video Content
Campaign Strategy
Campaign Strategy

Created a layered media plan focused on cultural triggers and peak ordering windows.

  • Used daily ad rotations to match lunch, dinner, and game-time appetites
  • Balanced offer-led ads with engagement-first storytelling content
Get started
Cultural Creatives & Persona Targeting
Cultural Creatives & Persona Targeting

Created food cravings through Telugu and Hyderabadi-themed memes and videos.

  • Targeted NRIs, students, IT professionals, and South Asian families
  • Used language, references, and humor that resonated with diaspora groups
Get started
Geo Targeting
Geo Targeting

Ran tightly geo-fenced ads within a 10 km delivery radius of the kitchen.

  • Focused budget around dense Indian community neighborhoods in Manchester
  • Increased impressions and reach during IPL matches and festivals
Get started
Seasonal & Event-Based Offers
Seasonal & Event-Based Offers

Launched limited-time discounts during IPL games and Indian festivals.

  • Created urgency-driven creatives for weekends and match days
  • Boosted conversions with short-term offers and free delivery codes
Get started
Meme Marketing & Video Content
Meme Marketing & Video Content

Deployed culturally relevant meme videos and regional joke formats.

  • Shared widely in Indian WhatsApp & Facebook groups across Manchester
  • Increased shareability and organic engagement through humor
Get started

Results & Impact

Results Achieved remarkable growth in daily orders and online engagement.

Daily Orders
+1,000%

from 5-9 to 50-60 per day

Social Engagement
+60%

in likes, shares, and comments

Community Reach
+50%

organic post shares via meme content

Kitchen Expansion
2

new chefs to handle demand surge

GR
★★★★★

"I want to thank the entire team at Varun Digital Media Solutions. From day one, working with them has been an absolute pleasure. Their communication was seamless-even during odd hours, the team was always responsive, patient, and attentive to our needs. They consistently delivered results that met and often exceeded our expectations. I truly appreciated how they brought every design to life exactly as we envisioned. I highly recommend Varun Digital Media to anyone looking for a reliable, skilled, and dedicated digital marketing team."

Gunavardhan Reddy Mallepally
CEO of Restaurant

Tools & Platforms Used

Meta Ads Manager
Canva & CapCut
Google Analytics & Meta Pixel
Hotjar (User Behavior Insights)
WhatsApp Broadcast Lists & Community Groups

Ready to Make Your
Restaurant Go Viral?

Let’s craft a campaign that blends food, culture, and content
for massive order growth.

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