Required Skills & Qualifications:

• Bachelor’s degree in marketing, Journalism, Communications, or related field.
• 2+ years of experience in personal branding, executive communications, or social media marketing.
• Exceptional copywriting skills tailored for leadership tone and business storytelling.
• Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
• Knowledge about ORM (Online Reputation Management) tools and their usage
• Familiarity with analytics tools (LinkedIn Insights, X analytics, Instagram Insights).
• Bonus: Experience using AI tools (ChatGPT, Canva, Notion, RunwayML) for rapid content production.

Preferred Traits:

• Strong sense of empathy and ability to reflect another person’s voice authentically.
• Proactive, organized, and deadline-driven.
• A strategic thinker who can blend creativity with analytics.
• Sensitive to trends, audience psychology, and professional tonality.

Key Responsibilities:

1. Content Strategy & Planning

• Develop and maintain a monthly content calendar tailored to the Business Leader’s  areas of expertise, interests, and business updates.
• Align content themes with current trends, industry news, company milestones, and leadership values.
• Research and pitch content ideas (articles, posts, videos) in sync with the leader  's tone and goals.

2. Content Creation & Publishing

• Write high-quality, engaging content including LinkedIn posts, tweets, articles, thought leadership blogs, short videos, and story captions.
• Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
• Collaborate with graphic/video teams to produce multimedia content.

3. Social Media Management

• Manage Business Leader ’s LinkedIn, X (Twitter), Instagram, Threads, and other relevant platforms.
• Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
• Track content performance metrics and suggest optimizations.

4. Personal Brand Growth

• Ensure consistent tone, style, and branding across all platforms.
• Grow Business Leader’s following organically using content hooks, engagement strategies, and relevant hashtags.
• Engage with other thought leaders and communities to increase visibility.

5. Research & Thought Leadership

• Conduct industry research and competitor benchmarking for better positioning of the Business Leaders.
• Identify speaking opportunities, collaborations, and panel features aligned with Business Leader   branding.

6. Executive Support & Confidentiality

• Coordinate closely with the Business Leader’s office for approvals and internal alignment.
• Handle all content and communication with discretion, ensuring brand integrity and privacy.

Content Strategy & Planning Content Creation & Publishing Social Media Management Personal Brand Growth Research & Thought Leadership Executive Support & Confidentiality