Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 4+ years of experience in email marketing, preferably in a B2C or e-commerce environment.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar software.
• Strong understanding of email marketing best practices, including list management, segmentation, personalization, and deliverability.
• Excellent copywriting and content creation skills, with the ability to craft compelling and effective email messaging.
• Analytical mindset with the ability to interpret data, draw actionable insights, and optimize campaign performance.
• Experience with A/B testing, campaign optimization, and marketing automation workflows.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Detail-oriented with a focus on accuracy and quality in all aspects of email campaign execution.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Key Responsibilities:

• Develop and execute end-to-end email marketing campaigns, including strategy development, content creation, scheduling, and deployment.
• Segment email lists based on demographics, behaviors, and other criteria to personalize content and maximize engagement.
• Create compelling and relevant email content, including copywriting, design, and calls-to-action, that drive desired actions and conversions.
• Collaborate with cross-functional teams, including marketing, design, and product, to align email campaigns with overall marketing objectives and brand messaging.
• Monitor and analyze key metrics, such as open rates, click-through rates, and conversion rates, to measure campaign performance and identify areas for optimization.
• Conduct A/B testing and experimentation to improve email performance and optimize conversion rates.
• Stay up-to-date with email marketing trends, industry best practices, and regulatory requirements, such as GDPR and CAN-SPAM compliance.
• Manage email marketing software/tools, including email automation platforms, CRM systems, and analytics tools, to optimize campaign workflows and performance.
• Provide strategic insights and recommendations based on data analysis and campaign results to drive continuous improvement and innovation.

● Develop and execute end-to-end email marketing campaigns, including strategy development, content creation, scheduling, and deployment. ● Segment email lists based on demographics, behaviors, and other criteria to personalize content and maximize engagement. ● Create compelling and relevant email content, including copywriting, design, and calls-to-action, that drive desired actions and conversions.