Required Skills & Qualifications

• Strong command of English & Telugu (writing + speaking).
• Excellent sense of humour and creativity in content writing.
• Familiarity with Telugu movies, pop culture, and memes.
• Proven experience in social media marketing/content creation.
• Skills in video editing tools (CapCut, Premiere Pro, After Effects, or similar).
• Ability to craft witty captions and short scripts.
• Understanding of US-based Indian/Telugu community mindset and lifestyle.

Preferred Qualifications

• Experience in targeting restaurant, food, or hospitality businesses.
• Previous work in meme marketing or humour-driven content.
• Knowledge of NRI (Non-Resident Indian) cultural references.
• Portfolio of witty, humour-driven content (reels, memes, or copywriting samples).

1. Content Creation & Curation
   • Create witty, humorous posts, memes, and reels using Telugu movie clips, dialogues, and cultural trends.
   • Repurpose content into formats that resonate with restaurant owners (Instagram Reels, Facebook posts, X/Twitter threads, LinkedIn snippets).
   • Write captions and copy that blend humour, wit, and marketing angles to promote Varun Digital Media’s services.
2. Cultural Relevance
   • Stay updated with Telugu movie trends, dialogues, and viral moments.
   • Build content that resonates emotionally with Indian (especially Telugu) restaurant owners in the US.
   • Incorporate “NRI nostalgia” and business humour that speaks to their lifestyle and struggles.
3. Social Media Strategy & Engagement
   • Develop monthly content calendars tailored to the US Indian restaurant community.
   • Monitor engagement and conversations, responding in a witty yet professional tone.
   • Use humour as a hook but connect it to business solutions.
4. Video & Clip Editing
   • Source Telugu movie clips (public domain/fair use clips where possible) and edit them into short-form content with subtitles, overlays, and branding.
   • Add witty context (text overlays, dialogues, comparisons) that makes the clips relatable for restaurant owners.
5. Performance & Reporting
   • Track content performance across platforms.
   • Optimize strategies based on engagement, shares, and conversion rates.
   • Suggest new formats (short skits, user-generated content, duets, trends).

Content Creation & Curation Cultural Relevance Social Media Strategy & Engagement Video & Clip Editing Performance & Reporting