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Lucent Systems engaged Varun Digital Media for a complete enterprise-grade refresh.
We delivered distinct branding, a CRO-focused navigation structure, and
content aligned with high-intent B2B searches.
The new site strengthens lead generation, reinforces trust with enterprise buyers,
and expands digital visibility.
Lucent Systems is an established IT consulting provider and has a strong technical reputation. But its previous digital presence didn’t convey the same level of innovation that they acquired. Their old website lacked a unique identity, and the content was inconsistent/unclear. The brand visuals blended into a competitive marketplace. Due to low engagement metrics and minimal differentiation, the site was not converting interest into inquiries.
Lucent Systems brought in Varun Digital Media to give their brand and online presence a complete revamp. We focused on everything from the website’s interface and visual style to SEO-focused content and backend performance improvements, all with one goal: to strengthen their brand image, stand out in the market, and turn more visitors into clients.
The outdated website design failed to communicate innovation and didn’t resonate with IT consulting clients.
Content lacked a strong brand voice, leaving messaging inconsistent and less engaging for visitors.
The existing logo looked generic and didn’t stand out from competitors in the same sector.
Poor navigation made it hard for users to find services, leading to reduced engagement and early exits.
Built a modern, responsive site with CRO-focused layouts to highlight services and direct users toward conversions.
Developed a structured content framework with consistent messaging and on-page SEO for higher engagement.
Designed a fresh, distinctive logo with contemporary styling to boost recall and strengthen differentiation.
Revamped the site’s architecture with clear navigation flows, supported by heatmap testing and usability insights.
Lucent Systems had strong technical credibility but an outdated online presence. Their website lacked identity, content felt inconsistent,
and branding blended into the market. We redesigned their site, refreshed branding, and optimized content for engagement.
Through a complete redesign and brand refresh, Lucent Systems saw immediate improvements in both engagement and client perception.
The revamped digital presence translated into higher conversions, stronger brand recall, and measurable business growth.
in 1 month
in 3 months
post rebrand
better flow
"We needed a digital presence that matched the innovation of our services. Varun Digital Media delivered a website and brand identity that reflects our vision and resonates with our clients. The increase in engagement and lead quality was noticeable within weeks."
The brand’s digital presence was holding them back: websites were slow, and the designs felt dated. Their SEO visibility was weak, and user journeys weren’t leading to conversions. Logos and brand voices often failed to reflect credibility or innovation, leaving businesses with a presence that didn’t match their potential.
Through our redesign and strategy, the business gained a website that performs, looks aesthetic, loads fast, is mobile-first, SEO-optimized, and built with CRO principles. Logos were redesigned for modern and refreshed branding to align with market expectations. The targeted content and SEO optimization created stronger visibility. This resulted in a higher engagement and a steady qualified leads.
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design solution
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