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Varun Digital Media rebuilt Vitel Global Communications’ SaaS website to strengthen
performance and conversions. We implemented faster-loading pages, geo-targeted SEO, and
CRO funnels that directly support trials and demos.
The redesigned platform now drives measurable growth and supports the company’s
global communication strategy.
Vitel Global Communications, a VoIP and UCaaS provider, was relying on a dated SaaS website that failed to showcase its platform’s capabilities or market leadership. Their web pages loaded very slowly, Core Web Vitals scores were poor, and the site offered little for mobile users. There were no dedicated sections for SaaS product features, integrations, or industry-specific solutions that are critical for prospects comparing platforms. SEO efforts were minimal, with no geo-targeted landing pages and limited authority-building activity, while unclear conversion paths and underperforming CTAs kept lead generation well below potential.
The platform’s CMS required developer involvement for even basic updates, and conversion flows were unclear, with weak CTAs and underperforming lead forms.
They contacted Varun Digital Media to deliver a SaaS-first website redesign, improve SEO performance, strengthen CRO, and create a scalable foundation for product-led growth.
Outdated SaaS website failed to position Vitel Global as a VoIP & UCaaS leader
Core Web Vitals were poor, with a 6.4s load time hurting engagement
No SaaS-specific feature pages limited product discovery and visibility
SEO setup was weak, with no geo-targeted landing pages available
Conversion paths were unclear, and CTAs underperformed across the site
CMS was restrictive, making updates slow and developer-dependent
Mobile browsing was poor, with no AMP support for fast access
Delivered a SaaS-focused redesign with product-led layouts for features, solutions, and integrations
Cut load time to 1.8s using code cleanup, image compression, and server-side caching
Built structured product, integration, and solution pages with keyword-driven content
Rolled out an SEO plan with schema fixes, on-page targeting, and geo-specific landing pages
Applied CRO-driven layouts with sticky CTAs, refined forms, and clear funnel navigation
Integrated a marketing-friendly CMS, enabling in-house teams to manage updates easily
Created AMP-ready mobile pages to boost rankings, speed, and visitor retention
Vitel Global’s SaaS website was slow, lacked proper SEO optimization, and was not built for product-led growth.
They lacked dedicated product pages, strong SEO, and effective CRO flows. We rebuilt the site with
a SaaS-first design, SEO, CRO, and CMS integration.
With a B2B SaaS-first redesign, Vitel Global turned its underperforming website into a fast, conversion-driven growth engine.
The improvements in speed, SEO, and CRO delivered immediate traffic gains, higher trial requests, and stronger market positioning.
down from 6.4s
in 60 days
post CRO updates
after launch
City VoIP terms
"Our old website was holding us back, slow, clunky, and not built for SaaS growth. Varun Digital Media completely reworked it into a fast, modern, and high-converting platform. The SEO work brought in more qualified visitors almost immediately, and the CRO improvements doubled our trial requests. The ability to manage content in-house has been a game-changer for our marketing team."
The brand’s digital presence was holding them back: websites were slow, and the designs felt dated. Their SEO visibility was weak, and user journeys weren’t leading to conversions. Logos and brand voices often failed to reflect credibility or innovation, leaving businesses with a presence that didn’t match their potential.
Through our redesign and strategy, the business gained a website that performs, looks aesthetic, loads fast, is mobile-first, SEO-optimized, and built with CRO principles. Logos were redesigned for modern and refreshed branding to align with market expectations. The targeted content and SEO optimization created stronger visibility. This resulted in a higher engagement and a steady qualified leads.
Let's discuss how we can help your business achieve its goals with a custom web
design solution
tailored to your specific needs.
