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Varun Digital Media worked with Thoughtwavesoft to overhaul their brand and digital footprint.
We created a structured website with refined messaging, SEO-ready pages, and
an intuitive UI/UX tailored to consulting and software clients.
This redesign gave Thoughtwavesoft a professional identity and a site that engages visitors
while generating qualified leads.
Thoughtwavesoft, a growing IT consulting company, had a website that didn’t match its capabilities. The website design felt generic.
The content lacked a brand voice, and the branding didn’t convey the level of innovation they brought to projects. Visitors often left
the website within seconds of landing because of the website’s bad UI/UX experience.
They came to Varun Digital Media with a clear goal: build a site that looked modern, sounded consistent, and reflected the true nature
of their work. They wanted the website to be easier for potential clients to explore their services without getting lost in the process.
The website design was outdated and failed to project a distinct brand identity to visitors.
Site navigation was confusing, leading to a high bounce rate and short session times.
No consistent brand voice was reflected across either the website content or the overall design.
The logo lacked originality and didn’t highlight the company’s innovative side in IT consulting.
Created a modern, brand-driven UI with consistent colors, typography, and layout hierarchy to strengthen recognition.
Built a content strategy aligned to IT consulting, ensuring all messaging matched the company’s tone and vision.
Designed a scalable, professional logo that reinforced innovation and improved credibility in their consulting niche.
Reworked the site architecture, improved menu structure, and used CRO principles to reduce bounces and guide journeys.
Thoughtwavesoft had the right expertise, but a digital identity that didn’t match it. The website felt generic,
the content lacked a brand voice, and navigation pushed users away. We redesigned the interface, refined
the brand, and built a stronger content strategy.
With a modern redesign and unified brand voice, Thoughtwavesoft’s digital presence finally aligned with its expertise.
The refreshed site drove stronger engagement, improved recognition, and turned more visitors into qualified inquiries.
Within months of launch, the numbers and feedback confirmed the shift:
in 4 months
lower exits
brand lift
more qualified
"Our brand finally has the voice and image it deserves. Varun Digital Media delivered a complete transformation, from the logo to the content to the user experience. The new design not only looks great but also drives results, and we’ve had multiple clients mention how professional our site feels now."
The brand’s digital presence was holding them back: websites were slow, and the designs felt dated. Their SEO visibility was weak, and user journeys weren’t leading to conversions. Logos and brand voices often failed to reflect credibility or innovation, leaving businesses with a presence that didn’t match their potential.
Through our redesign and strategy, the business gained a website that performs, looks aesthetic, loads fast, is mobile-first, SEO-optimized, and built with CRO principles. Logos were redesigned for modern and refreshed branding to align with market expectations. The targeted content and SEO optimization created stronger visibility. This resulted in a higher engagement and a steady qualified leads.
Let's discuss how we can help your business achieve its goals with a custom web
design solution
tailored to your specific needs.
